1st Edition
Cultural Heritage in the Fashion Industry From Tradition to Innovation in India
Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion industry. From revitalising unprotected crafts to integrating cultural symbols into modern apparel, the book provides a comprehensive look at how fashion can serve as a tool for preservation and progress.
Each chapter presents case studies and practical examples from India and the Middle East, ranging from using eco-friendly materials and zero-waste practices to empowering marginalised communities through craft. This book is designed to equip readers with actionable insights, showcasing how tradition and innovation can create a more sustainable and equitable future for fashion.
Drawing from a rich tapestry of interdisciplinary perspectives, Cultural Heritage in the Fashion Industry offers valuable insights for scholars of fashion and textiles, cultural studies, and anthropology in particular.
1. Innovating Heritage Sustainable and Ethical Fashion for the Future
Sadhna, E. Mokanaasri, Rajesh Kumar and Greeshma S
Part I: Tradition to Innovation in Cultural Crafts
2. Tradition to Innovation: A Qualitative Study of Traditional Lepcha Weaving of India for Documentation and Sustainable Livelihoods
Meeta Siddhu, Eshita Shilimkar, Janhavi Hubballi, and Jheel Parekh
3. From Wall to World: Documenting and Diversifying Sohrai Art
Rasika Bhoj, Srishti Sharma, and Alisha Kujur
4. Mukke Ka Kaam: A Languishing Craft of Rajasthan
Ruchi Kholiya
5. Preserving Khovar Tradition Art Through Fashion: The Role of Intangible Cultural Heritage in Contemporary Design
Heena Sachdeva, Garima Agarwal, and Arpita Purohit
Part II: Cultural Identity and Fashion
6. “Resisting Being Eaten”: Appreciation or Appropriation of Cultural Heritage in the Making of Fashion
Catherine Harper
7. The Kufiyah: Between and Beyond Fashion, Activism, and Solidarity
Tasnim Al-ahdal and Rawan Agha
8. Decency and Responsibility: Preserving Egyptian Tally Cloth Cultural Heritage and Protecting the Intellectual Property of Egyptian Artisans
Noha Fawzy Abdel Wahab, Marwa Zein, Ahmed Elseragy, and Catherine Harper
9. Framing Cultural Memories as Picture Jewellery
Divya N
10. Cultural Representation in Fashion Media: A Multidimensional Analysis of Diversity and Inclusivity
Venkata Murali Kesaboina and Srutinwita Roy
Part III: Market Dynamics and Cultural Preservation
11. A Study on Market Acceptance of Sustainably Produced Aari Embroidery Artisanal Products
Pritam Saha and Vibha Kalaiya
12. Toda: A Jeopardized Embroidery of Tamil Nadu
Sakshi Singh
13. Bikaner Treasure of Museum Textile Antiquities:- A Source of Revelation for Fashion Designers
Pooja Singh and Alka Goel
14. Textile Arts and Crafts: Consumer’s Perspective
Nidhi Meet Soni and Pratima Goyal
Part IV: Sustainable Fashion and Design Innovation
15. Bhimal (Grewia Optiva) as Fashion Textile towards Promoting Environmental Sustainability
Kalplata Pant, Sakshi, and Sanjoy Debnath
16. Sustainable Design in Apparel Manufacturing SMEs in Emerging Economies: Attitudes and Perceptions
Chipambwa Walter, Chisosa Fadzai. D and Hahlani Onismo. S
17. Cultural Heritage and Transformation in Fashion Industry: Fostering, Preserving and Innovating
Sadhna, Greeshma S, Rajesh Kumar and E.Mokanaasri
Biography
Sadhna is Associate Professor at the Department of Fashion Design, School of Arts and Design at Woxsen University, India.
Rajesh Kumar is Associate at the Department of Fashion Design, School of Arts and Design at Woxsen University, India.
Catherine Harper is Acting Provost and Pro Vice Chancellor (Education and Academic Partnerships) at The British University in Egypt, Cairo.
Hafeezullah Memon is Distinguished Associate Professor at Zhejiang Sci-Tech University, China.
Greeshma S is Ph.D. Scholar at the Department of Fashion Design, School of Arts and Design at Woxsen University, India.
