391 results in Consumer Behaviour Books

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Marketing in China and East Asia CC 4V
David Tse, Kineta HUNG, Bernd Herbert Schmitt, Daniel Bello
Jan. 5th, 2026
£900.00 £720.00
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Strategic Brand Management: Surviving the Competitive Environment
Rajat K Baisya
Jan. 5th, 2026
£41.99 £33.59
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi, Brandi Watkins
Dec. 26th, 2025
£42.99 £34.39
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The Endowment Effect and Housing Markets: Theory and Evidence from Poland
Mateusz Tomal
Dec. 26th, 2025
£21.99 £17.59
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Virtual Influencers: Identity and Digitality in the Age of Multiple Realities
Esperanza Miyake
Dec. 26th, 2025
£42.99 £34.39
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The Power of Design and Convergence of AI
Tai Lee Siang, Ong Eng Hong
Dec. 23rd, 2025
£49.99 £39.99
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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class
Xi Liu, Guilin Liu, Gaoxiang Xu
Dec. 12th, 2025
£145.00 £116.00
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Luxury Brand and Art Collaborations: Postmodern Consumer Culture
Federica Carlotto
Nov. 28th, 2025
£21.99 £17.59
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Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior
Małgorzata Karpińska-Krakowiak
Oct. 16th, 2025
£145.00 £116.00
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Transport Services Management in Africa
Emmanuel Mogaji, Ogochukwu Ugboma, Chinebuli Uzondu
Oct. 15th, 2025
£155.00 £124.00
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Rituals, Consumption, and Marketing: A Research Companion
Cele Otnes, Tina M. Lowrey
Sep. 30th, 2025
£160.00 £128.00
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Urban Retail Geographies
Luis Alfonso Escudero-Gómez, Rubén C. Lois-González
Sep. 30th, 2025
£145.00 £116.00